Selasa, 03 Maret 2015

[T831.Ebook] Fee Download Madame Sousatzka (Bloomsbury Reader), by Bernice Rubens

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Madame Sousatzka (Bloomsbury Reader), by Bernice Rubens

Madame Sousatzka is a gifted piano teacher who specializes in child prodigies and hosts her lessons in the dilapidated London home she shares with three other eccentrics: a 'countess' in retirement, a gay osteopath, and a 'woman-of-the-evening'. Madame Sousatzka's newest student is an astonishing talent, and in her hands, the new boy will blossom into musical genius. But the public cannot hear him yet: until his debut he belongs to Sousatzka and her bizarre hot- house tenants. One day he will be a great pianist - until that day he must play only for Sousatzka …

This moving and entertaining novel by Booker Prize-winning author Bernice Rubens was adapted into the 1988 film starring Shirley MacLaine.

'A story of delectable charm and wit. Passionate, comical, touchingly unaware of oddity, Madame Sousatzka is Ms Rubens' most engaging creation, inimitable and unforgettable.'-The Times

  • Sales Rank: #1441050 in eBooks
  • Published on: 2011-09-28
  • Released on: 2011-09-28
  • Format: Kindle eBook

Review

“A story of delectable charm and wit. Passionate, comical, touchingly unaware of oddity, Madame Sousatzka is Ms Rubens' most engaging creation, inimitable and
unforgettable ...” ―The Times

“Intense and charming, Miss Rubens makes her characters live with a degree of self-awareness that makes them peculiarly stimulating. She has a sharp ear, a penetrating eye and that kind of warm but impartial heart that is the mark of the really interesting novelist” ―The Standard

About the Author
Bernice Rubens (1929-2004) was born in Cardiff, Wales in July 1928. She began writing at the age of 35, when her children started nursery school. Her second novel, Madame Sousatzka (1962), was filmed by John Schlesinger, with Shirley MacLaine in the leading role, in 1988. Her fourth novel, The Elected Member, won the 1970 Booker prize. She was shortlisted for the same prize again in 1978 for A Five Year Sentence. Her last novel, The Sergeants' Tale, was published in 2003. She was an honorary vice-president of International PEN and served as a Booker judge in 1986. Bernice Rubens died in 2004 aged 76.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A well- written novel
By Shalom Freedman
This is a well- written novel centering on the relationship between a devoted piano - teacher the Madame Sousatzka of the title, and a young aspiring painist. The action takes place largely in the home of Sousatzka where three other colorful characters also live. One is a 'countess' in retirement who spends most of her time sitting and looking at the world, the second is an osteopath whose theories aim to benefit mankind, and the third Jenny is a woman- of- the evening but one of special beauty and delicacy. Sousatzka herself is a woman who came to Britain as a refugee. She has developed her own system for teaching the piano , but herself doubts its efficacy.

This is a well- written novel which holds the interest throughout.

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Minggu, 01 Maret 2015

[A745.Ebook] Ebook Goldheart (The Andari Chronicles Book 2), by Kenley Davidson

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Goldheart (The Andari Chronicles Book 2), by Kenley Davidson

Sometimes, spinning straw into gold is the easy part…

Elaine Westover is the last person you’d expect to find locked in an attic… again. A shy but brilliant artist, Elaine wants only to paint in peace, but is forced to accept a commission from a wealthy client in order to save her family home.

Her client proves to be as powerful as he is rich, and after a chilling encounter reveals his twisted ambitions, Elaine refuses the job. That is, until he imprisons her and threatens to destroy everything she loves unless she meets his demands.

Held captive in a house haunted by tragedy and despair, Elaine fears that neither her courage nor her abilities can save her from her fate. To defeat her captor and win back her freedom, Elaine must accept the aid of a mysterious stranger, who may be hiding his own reasons for wanting her to stay.

Goldheart is the second book in The Andari Chronicles, a series of interconnected fairy tale retellings that evoke the glittering romance of the originals, while infusing them with grit, humor, and a cast of captivating new characters.


-- Get your copy of Goldheart today! --


  • Sales Rank: #23256 in eBooks
  • Published on: 2016-01-31
  • Released on: 2016-01-31
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Delightful Main Trio
By Lexar
It was a good book, and it's nice to see three main characters who have personalities that are realistic. They're distinguishable, and each of the characters grows over the course of the book. The writing was good, and the story was engaging.

I feel like the story gets a little unreal when the other side characters come in, especially the villainous characters. Those motivations are never really explained, and one villain burns to death in a blaze of crazed glory and the other slinks away quietly. Some things could have been fleshed out more than they were.

0 of 0 people found the following review helpful.
Fantastic!
By T.H.
I loved this book even more than Traitor's Masque, which is saying something. I loved the complexity of the characters and the way that their deep friendships made me always feel "safe" as I'm reading a plot that was full of twists and turns. This is an excellent book, which I have recommended to all of my friends.

0 of 0 people found the following review helpful.
Sweet And Scary
By Cateyes
She's taken prisoner to complete an almost impossible task for an unhinged man who, feels everything is owed to him. Friendship comes from the unexpected. Tragedy of the heart and mind pull readers into a contrived exploration of what it means to lose, hide, fall, love and awaken.

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Kamis, 26 Februari 2015

[W253.Ebook] PDF Ebook Always on the Run (Always the Bridesmaid Book 2), by Crystal Bowling

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Always on the Run (Always the Bridesmaid Book 2), by Crystal Bowling

My sister is marrying my ex-boyfriend.
When is an acceptable time to start day-drinking?

Jamie has tried for years to be in complete control of her life. She has to-do lists, calendars and plans to keep her life running smoothly. The thing is, life isn’t quite going along with her agenda: she was fired from her job as a charter bus driver (for something that was SO not her fault), her ex-boyfriend just popped the question to her older and perfect sister, and her eccentric great aunt keeps fixing her up with stuck-up rich boys. For all the plans she makes, Jamie may come to realize it’s the moments in life that she never saw coming that are the ones to write down.

  • Sales Rank: #516493 in eBooks
  • Published on: 2013-01-11
  • Released on: 2013-01-11
  • Format: Kindle eBook

About the Author
Crystal Bowling was born and raised among bourbon distilleries and state songs in Bardstown, Kentucky. She is a graduate of Western Kentucky University, and is currently employed in a university library. She writes, sings badly, and rarely has a conversation that doesn't include a movie quote.

Most helpful customer reviews

24 of 26 people found the following review helpful.
None
By Liz
While I enjoyed reading "Always on the Run", I often found it to be closer to reading a story on a free online fiction website than something up to par with many published romance novels. I was distracted a few times by spelling errors and missing words, and this had a negative impact on my reading experience. I did enjoy the characters, especially Aunt Milly and Gramps. Though the story was a run-of-the-mill romance, the author did a good job of adding her own flair to the story. Overall, it was a good read for a rainy afternoon, and the price (free) was right.

6 of 6 people found the following review helpful.
Perfectly imperfect heroine to brighten up your day
By somelovelybacon
Jamie is trying to live down her reputation as an emotional runner. When she's set up for yet another blind date, she strikes up a deal with the guy who is on the same plate as she is: not looking for love, just looking for peace and quiet from pushy relatives. When the deal ends up with both of them getting a little too close, they struggle to come to terms that this time, there's no running away from the emotions they arouse in each other.

The writing is warm, funny and fluid. The author is a gifted storyteller. We get the sense that this lady is struggling to make it through her 20's without going insane from all the pressure that's put on her, mainly by her sister who's marrying her ex. We are drawn into her struggle with heavy doses of self-deprecating humor and some clever depictions of bodily harm brought about by unfortunate events.

I love Jamie. She's fatally flawed, but that tells us she's also quite human. Immediately you latch onto her character as she talks just about every insecurity a woman can relate to in these times, but in a good way. You get the sense that despite the mess that is her life, she knows exactly who she is. She needs no rescuing, this one. She slays her own dragons to deserve her happy ending, and that's a good thing, because Cal, her hero, is busy slaying his own dragons in the quest to deserve her too. I love that about this story in that there's so much development and you can feel them growing as they get deeper and deeper into their relationship. None of them is the same as they were when the story began.

VERY HIGHLY RECOMMENDED. IF YOU'RE LOOKING FOR CHICK LIT THAT ISN'T SILLY OR VAPID, THIS ONE IS FOR YOU.

5 of 5 people found the following review helpful.
you get what you pay for
By Reading Fiend
I downloaded this book when it was being offered for free, so I feel like I can't complain too much since I didn't fork over anything but a little of my time for it - but if I had paid for it, I would have been much more disappointed. There were a lot of errors in the book that at times made it very distracting to read and almost made me want to throw the towel in. Jamie had some cute moments, and overall she's a believable character - very human - but at times her "woe is me" attitude just got to be a little grating and I just wanted to smack her and tell her to get her s*** together, act like a grown up and deal.

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Selasa, 24 Februari 2015

[P850.Ebook] Ebook The Life Triumphant: Mastering the Heart and Mind (Annotated with Biography about James Allen), by James Allen

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The Life Triumphant: Mastering the Heart and Mind (Annotated with Biography about James Allen), by James Allen

Every being lives in his own mental world. His joys and sorrows are the creations of his own mind, and are dependent upon the mind for their existence. In the midst of the world, darkened with many sins and sorrows, in which the majority live, there abides another world, lighted up with shining virtues and unpolluted joy, in which the perfect ones live. This world can be found and entered, and the way to it is by self-control and moral excellence.

It is the world of the perfect life, and it rightly belongs to man, who is not complete until crowned with perfection. The perfect life is not the faraway, impossible thing that men who are in darkness imagine it to be; it is supremely possible, and very near and real. Man remains a craving, weeping, sinning, repenting creature just so long as he wills to do so by clinging to those weak conditions. But when he wills to shake off his dark dreams and to rise, he arises and achieves.

This version of the classic book includes a biography about the life and times of James Allen.

  • Sales Rank: #2255083 in eBooks
  • Published on: 2011-05-31
  • Released on: 2011-05-31
  • Format: Kindle eBook

About the Author
Allen was born in Leicester, England in 1864. After leaving school at the age of fifteen to support his family, Allen worked, read, and carefully observed the world around him. It was not until he was thirty-eight that he wrote "From Poverty to Power," one of his first motivational books. His next book, "As a Man Thinketh," established his reputation as an inspirational writer. Other books on spirituality included "The Eight Pillars of Wisdom" and "From Passion to Peace." Although his writing career lasted for only ten years, until his death in 1912, Allen produced twenty titles that influenced millions in the same manners as the words of Dale Carnegie and Norman Vincent Peale.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Transforming Fear into Faith!
By An Avid Reader
An amazing book that will help you get through the dark nights of the soul and emerge triumphant. Uplifting, encouraging and enlightening. A must read!

3 of 3 people found the following review helpful.
James Allen
By Book Reviewer
James Allen is truly one of the most significant authors on wealth and prosperity, yet so many younger people have never heard of him. His advice is timeless and powerful. Highly recommended.

0 of 0 people found the following review helpful.
Practical As a Man Thinketh
By Sila
I tend to like this book more than As a Man Thinketh.
In this book he goes further in depth, as to how to basically apply self-control to your life.
"As a Man thinketh ' is poetic and inspiring but lacks how to depth of understanding.
"As a man thinketh is Gigantic, but above life's storms is profound and faith building.
"The problems of of life are deeply rooted, but they can be fathomed and rooted out"
"Faith is the Grey Dawn before the full and perfect day of knowldege"
"Cease to dwell pessimistically on all the wrongs around you"
A hidden Gem minus the Fanfare of his other blockbuster book

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The Life Triumphant: Mastering the Heart and Mind (Annotated with Biography about James Allen), by James Allen PDF
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Senin, 23 Februari 2015

[U849.Ebook] Fee Download Bundle: Hands-On Ethical Hacking and Network Defense, 2nd + Ethical Hacking and Countermeasures: Secure Network Infrastructures, by Michae

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  • Published on: 2010-03-17
  • Original language: English
  • Dimensions: 10.50" h x 8.00" w x 1.00" l,
  • Binding: Paperback
  • 455 pages

About the Author
Michael T. Simpson is president/senior consultant of MTS Consulting, Inc., a firm specializing in network security and network design. His certifications include CEH, CISSP, Security+, OSSTMM Professional Security Tester (OPST), OSSTMM Professional Security Analyst (OPSA), ITIL, MCSE, MCDBA, MCSD, MCT, and OCP. He also holds an M.B.A. from M.B.A. Chaminade University and has authored or co-authored eight books. Mike has more than 30 years of industry experience, including 20 years with the U.S. Department of Defense, where he designed and configured computer networks, served as an Oracle database and UNIX administrator, and held multiple cyber security positions.

Kent Backman's expertise is in intrusion analysis, network vulnerability assessment, and opensource solution engineering. His interest and skill in ethical hacking developed while managing Web servers for Fortune 500 companies. An analyst for many security incident response teams, Kent spent several years in Baghdad as part of the advisory team to the Iraq Ministry of Defense, specializing in network security and Linux engineering. He holds RHCT, MCSA, CISSP, and CEH certifications and is a network security consultant in Honolulu.

James (Jim) Corley has more than twenty-five years of experience in IT as a systems analyst, network engineer, and security professional. He worked for the DoD for nine years as a database administrator and information systems security officer. For the past sixteen years, Jim has been a consultant to the DoD on dozens of IT programs supporting both classified and unclassified voice, video, and data systems. He has been a Certified Information Systems Security Professional (CISSP) since 2002.

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Jumat, 20 Februari 2015

[Q397.Ebook] Free Ebook Shift, by Em Bailey

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Shift, by Em Bailey

Olive Corbett is not crazy. Not anymore.
 
She obediently takes her meds and stays under the radar at school. After “the incident,” Olive just wants to avoid any more trouble, so she knows the smartest thing is to stay clear of the new girl who is rumored to have quite the creepy past.
But there’s no avoiding Miranda Vaile. As mousy Miranda edges her way into the popular group, right up to the side of queen bee Katie – and pushes the others right out – only Olive seems to notice that something strange is going on. Something almost . . . parasitic. Either Olive is losing her grip on reality, or Miranda Vaile is stealing Katie’s life.
 
But who would ever believe crazy Olive, the girl who has a habit of letting her imagination run away with her? And what if Olive is the next target?
 
A chilling psychological thriller that tears through themes of identity, loss, and toxic friendship, Shift will leave readers guessing until the final pages.

  • Sales Rank: #2859569 in Books
  • Brand: Brand: EgmontUSA
  • Published on: 2012-05-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.60" h x 1.13" w x 6.29" l, .93 pounds
  • Binding: Hardcover
  • 320 pages
Features
  • Used Book in Good Condition

About the Author
Em Bailey is Australian but currently lives in Germany. When she’s not writing, she is generally getting lost, losing stuff, reading, hanging out with her friends and family, and listening to Radiolab podcasts. Like Olive, she doesn’t like leggings that look like jeans but has no problem with tofu schnitzels.

Em has written several books for children, but Shift is her first young-adult novel. You can visit her online at www.em-bailey.com.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Creepy and Great!
By Nikki Wang
Wow. Let me just say I was not expecting this when I started Shift. Honestly I only read it because my reading pile was empty. But once I started it, I was hooked.

Olive was popular, beautiful, fun, and bubbly, but when her dad left because of her suicide attempt, it all spiraled downhill. Suddenly Olive has a new life and is shunned, teased, and bullied by everyone including her ex-best friend, popular girl Katie. Only Ami sticks with her...but htere's something about her that's different. Something Olive never expected...
Newbie Miranda Vaile comes to town, niece of crazy Loony Oona and she's fresh meat for the vultures of high school. Yet somehow, she pushes everyone away and becomes Katie's best friend and confidant...but something creepy is happening because just as Miranda's looking more and more like Katie every day, Katie's becoming paler, sicker, and tired by the minute. Everyone isn't noticing it though, and soon enough Olive starts to doubt just what is real. Becuase, when you're going crazy yourself, who's to know what's real and what's not? Even when you know what's going on.

Em Bailey masterfully blurs the line between reality and imagination. I swear, there was not one time I was sure if what Olive saw and discovered was real or not! Em wrote beautifully, the prose leaning into paranormal then falling back into reality. The creep factor is high and I think that if anyone read this entirely at night...you'd definitely dream about it. Maybe not bad enough for a nightmare, but it will definitely leave an impression on its reader.

Olive was a great protagonist. Because of her problems, you, like I said, could never tell what was reality and what was her mind. I mean, Miranda would mouth words that Katie had said mere seconds later, act like Katie, dress like Katie, and slowly start to look like her. And even htough Olive suspected Miranda to be a shapeshifter, I couldn't be sure. Especially with what Miranda makes Olive realise. What was mind-blowing, though, was the fact that the most obvious things were the things that surprised me the most. When there was a twist, I would think "what? That's not possible!" But the more I thought about it, the more I realised how many hints were pointing at it.

There was romance! I know! I wasn't expecting it, but when the romance came I was pleasantly surprised! THe love interest was sweet and understanding and this was one romance where I loved the guy being kind and not mischevious and bad. The apocalypse is coming, isn't it? But yeah. Lachlan was just ADORABLE and I loved him!
*Complimentary copy provided. This does NOT affect my review in any way.*

1 of 1 people found the following review helpful.
Shift
By Jenni French
Olive has been hospitalized for an unnamed mental illness, and now she has returned to school. She takes her meds, goes to class, tries to stay out of trouble. She spends a lot of time with her friend Ami. One day a new girl shows up at school, and there's something strange about her. Olive decides Miranda (the new girl) is a shape-shifter who basically sucks the personality and life out of a person. Miranda begins following Katie, the most popular girl, and soon Katie becomes really sick while Miranda takes Katie's boyfriend, Katie's followers, and eventually Katie's life. But no one believes Olive. They just adjust her meds and tell her to face her fears. Then Miranda turns her attention to Olive, and soon Olive feels the life draining out of her...

That description makes this book sound more interesting than it was. It was okay at the beginning, even with the creepy shape-shifting thing going on. About halfway through the book we discover that Ami is just a figment of Olive's imagination. Then Katie dies, and Miranda sics herself onto Olive. At that point I quit caring about what happened in this story. The thriller part of it wasn't thrilling enough, and the contemporary "chick lit" part of it wasn't realistic enough. It was just a weird mishmash of genres and it didn't really work for me.

This book might work for readers who like both thrillers and contemporary fiction, or fans of chick lit who want to break out of their typical genre. It does discuss mental illness, but doesn't give enough descriptions or information to be truly helpful.

0 of 0 people found the following review helpful.
A review from Bookworm1858
By bookworm1858
Source: Library

When I was at the library, I was mostly looking for 2012 YA releases that I had missed but something about this book called to me even though I don't remember much buzz about it. Something about the concept just seemed so creepy and, although different from my usual reading fare, compelling.

When mousy Miranda Vaile arrives at Olive's school, everyone knows two things about her. 1. She's an orphan and 2. because she killed her parents. Yet as weeks pass, Olive notices that plain Miranda is looking like more while popular Katie is looking less. Research suggests to Olive that Miranda might be a shapeshifter but after "the incident," who would believe what Olive says?

Doesn't that sound deliciously creepy? The idea of shapeshifters is a fascinating one to me although I don't feel like it's one that is explored much in YA literature. Plus Olive's unreliability leaves you wondering if Miranda is a shapeshifter or if Olive just needs her medication adjusted.

The beginning of the book certainly lived up to that promise but the ending left me very disappointed. I don't want to give any specific spoilers but I wanted a big blow-up and instead the ending was more lukewarm with dangling threads. It is this dissatisfaction which led to my rating. Actually the whole of part two was pretty disappointing to me.

But part one had some interesting threads. Olive used to be Katie's best friend but she has since been relegated to the social outskirts. Her attempts to forge a new life, to find her real self are interesting especially how some of the points (like her love for the band Luxe) come into play in part two. Beyond Olive, there is her new best friend Ami, who I really liked, newish cute boy Lachlan (not sure about that name), and Olive's cute little brother Toby (I am a sucker for younger brothers lately it seems).

Overall: I found the ending of this book so opposite what I wanted that I find it coloring my entire reading experience into a negative one. I do not recommend this book.

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Rabu, 18 Februari 2015

[Q186.Ebook] Free PDF Wine Marketing & Sales, Second edition, by Janeen Olsen, Liz Thach PhD, Paul Wagner

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Wine Marketing & Sales, Second edition, by Janeen Olsen, Liz Thach PhD, Paul Wagner

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

  • Sales Rank: #185227 in Books
  • Published on: 2016-02-22
  • Released on: 2016-02-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.06" w x 7.00" l, .0 pounds
  • Binding: Paperback
  • 400 pages

Review
"It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" --Robert Mondavi

About the Author
Paul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. Paul formed Balzac Communications & Marketing in 1991. Paul is a regular columnist for Vineyard & Winery Management magazine and contributes to Allexperts.com. He lives in Napa, California. Janeen Olsen is a Professor of Marketing at Sonoma State University. Her research on wine consumption, direct to consumer marketing and tasting room service has been published extensively in international business journals, and she lectures on those topics regularly. Janeen lives in Vallejo, California. Liz Thach (pronounced “tosh”) is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. Liz has published over 90 articles and 4 wine books, including Wine: A Global Business. Liz lives on Sonoma Mountain. 

Most helpful customer reviews

12 of 12 people found the following review helpful.
well researched and highly informative
By Deborah
I read the previous review and quite frankly felt the reviewer must have been talking about a different book.

Let's assume you begin with good wine, but whatever the price point or quality level, this will help any winery understand the finer points of branding, packaging and positioning, and concrete options to get the product into the consumer's hands. The authors, all three of whom appear eminently qualified from their impressive bios, clearly understand the issues behind marketing wine in the U.S. and provide sound advice along with comprehensive resource material and statistical background to support their platforms.

It explores short and long term goal setting within all areas of the process from budgeting to strategic planning for the future. There are no guarantees for success in sales, because even great wine doesn't sell itself, but the information in this book lays a solid foundation and makes for worthwhile reading for any winery.

8 of 10 people found the following review helpful.
Winemakers, a must read before you take your wine to market!
By Michele at WWgirasol
Wine Marketing & Sales: Success Strategies for a Saturated Market, 2nd Edition is the textbook I use for my introductory Wine Marketing classes at Walla Walla Community College this winter quarter. This class and book work together as a primer for would-be winemakers and wine grape growers to gain an understanding and appreciation that while they might be focused on making the best wine possible or on growing the best grapes, nothing happens until a consumer decides to purchase that bottle of wine.
It is great to have a resource specifically dedicated to marketing wine. Marketers from other consumer products find out very quickly that their tested strategies and tactics don't necessarily work when marketing a highly-regulated, image-driven product such as wine. Why? The overwhelming reason is that only 21% (Wine Market Council, 2011) of American adults consume wine in any kind of regular frequency. This eliminates traditional lifestyle media for all but the large players, while national wine publications are out of the reach for most small to medium wineries. However, overwhelmingly, there is an aversion of most small to medium wineries to market their crafted product as if they were selling a detergent or an automobile.
Since 2008 though, the industry has changed with the downturn, forcing wineries to focus on the selling (read marketing) their wine rather than waiting for wine visitors to arrive at the tasting room door.
The updated information presented in the 2011 version is important. The new chapter on wine tourism is timely and of increasing importance to those of us living in wine country. I was also pleased to see the mention of Constellation's Project Genome in the revised segmentation chapter. This colossal research project undertook to further differentiate the 20.4% core market to better understand just who those consumers are and their buying habits.
I have two suggestions for future versions. One is a section on the importance of trademarking your brand early in the brand building process. Several winery owners have reinforced that this is the most important step any winery should do to insure that your hard work is not lost due to a trademark ruling.
Secondly, the flood of consumer-driven, popularly-priced wines from large producers is changing our industry. Not only in the type of wines that might appeal to our marginal wine consumers, but also in new strategic relationships between producer and distributor and/or retailer. Charles Shaw wines, now 10 years old, opened up the door for $1.99 wine to be positioned as an everyday beverage. However, this never could have happened without Trader Joe's reputation as a highly-credible brand.
Similarly, [yellow tail] and their strategic partnership with W. J. Deutsch & Sons, are rewriting the book of what wines non-traditional wine consumers might buy. These companies see tremendous upsides in targeting new market segments.
While no one book can capture all the nuances and information necessary to be successful in today's cluttered but hardly saturated wine market place, this well-researched book provides an excellent foundation.

3 of 3 people found the following review helpful.
Never underestimate the impact of a pretty face...
By John Lawlor
In doing research into the impact of wine label design I came across Paul Wagner's excellent book on wine marketing.

The opening of the chapter on Wine Packaging and Labels states: "Never underestimate the impact of a pretty face. The wine label is your wine's face. It has to engage the shopper, be a physical marker of your winery philosophy, and allude to the joys contained within.

And your bottle has to be sexier than the ones it is standing next to."

He goes on to discuss how important that packaging is: "For the average American wine consumer, there is no way to distinguish one bottle from the next - unless we talk about the label."

My only response to Mr. Wagner is: here's to sexy wine messages on wine bottles and a great wine marketing book.

I am pleased to have added it to my wine marketing book shelf along with "99 Bottles of Wine" by David Schuemann and "Wine Marketing Online" by Bruce McGechan.

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